Hoopla

Email Marketing

Modern-day snail mail? No way!

With over 144 billion emails sent daily, email marketing is more powerful than ever. At Hoopla, our team can help you segment lists, design email blasts, and launch an engaging email marketing strategy that maximizes open rates and converts leads into real revenue.

What is Email Marketing?

Email marketing is a digital marketing strategy that sends commercial messages, typically promotional emails or newsletters, to a targeted audience via email. It is a direct and effective way to communicate with existing or potential customers, build brand awareness, promote products or services, drive website traffic, and generate leads or sales. Email marketing campaigns often involve automated email software or tools, segmentation to personalize content for different recipients, and analytics to track and measure the effectiveness of the emails.

Why is Email Marketing Important for Businesses?

Email marketing is crucial for businesses as it offers a direct and highly personalized way to connect with their target audience. Firstly, email marketing allows businesses to reach a wider customer base. With most people using email as a primary communication channel, sending out promotional messages, newsletters, or product updates through emails ensures that the message reaches many potential customers.

Our custom email marketing services will make your message stand out in any inbox while helping you save time and money communicating with your target audience.

Types of Emails to Send

Welcome Emails

Sent to new subscribers or customers, these emails provide a warm introduction, set expectations, and offer resources or exclusive content.

Newsletters

These provide updates, news, and valuable content related to the business's industry or niche.

Promotional Emails

These can include information about sales, discounts, special offers, or new product launches.

Birthday or Holiday Emails

Sent to new subscribers or customers, these emails provide a warm introduction, set expectations, and offer resources or exclusive content.

Survey or Feedback Emails

Sent to gather customer opinions or feedback, these emails help businesses collect valuable insights to improve their products, services, or overall customer experience.

Email Marketing Metrics that Matter

Open Rate

This metric measures the percentage of recipients who open the email. It indicates the effectiveness of the subject line and the email’s ability to grab attention.

Click-Through Rate (CTR)

CTR measures the percentage of recipients who click on a link within the email. It shows the audience’s engagement and interest in the content and call to action.

Unsubscribe Rate

This metric measures the percentage of recipients who choose to unsubscribe from the email list after receiving a particular email. It indicates the level of engagement or interest in the content and can help identify potential issues with email content or frequency.

Bounce Rate

The bounce rate measures the percentage of emails not delivered to recipients. There are two types of bounces: hard bounces (permanent delivery failures) and soft bounces (temporary delivery failures). A high bounce rate could indicate email deliverability issues or the email list’s quality.

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FAQ

Frequently Asked Questions

Explore our handy list of FAQs, where we break down everything you need to know about our email marketing services. If you’d like to talk to one of our team members directly, contact us, and we’ll be happy to help!

The goal is to get your open rate in the low 20s and above. An email campaign open rate of 24% and up is awesome! At Hoopla, we can segment your lists and verify email addresses to ensure you’re sending to people who are interested, engaged, and most likely to convert.

No! Buying emails takes away the opt-in consent subscribers should have. Instead of buying an email list, let’s build yours organically. Implementing sign-up forms on your website and social media can do just that.

This truly depends on your audience and what you’re trying to tell them. We’ve designed image-based promotional emails that get right to the point. On the flip side, we’ve built newsletters that break down information blogs and encourage readers to click through. Contact us to see examples and determine what’s best for your campaigns!

On average, Tuesday and Thursday mornings are the best days of the week to send emails. Generally speaking, we want to target audiences to check their emails. Windows in the morning and mid-afternoon are the ideal opportunities to send.

The most popular type of A/B testing in email marketing is with the subject and pretext. This is when we send variations of subject lines to different segments of your audience to see which performs best.

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